In our world today, lots of SEO practitioners see SEO as a task. They see it as work. They see it as a bunch of quotas that they have to accomplish. And if you don’t love what you’re doing, you’re most likely one of all those guys. Well, I say SEO is an art.
The big picture
When you examine it on a much bigger scale, you can’t do SEO without a technique and plan. That strategy and plan can only be made once you really understand the business and its customers. The sole way you’ll understand the business and customers is to interact directly with them and check out to induce a feel of it yourself which is much like what the guys behind do.
It is tasking, yes and it’s also lots of labor. But trying to formulate that specific strategy for a selected company can only be a sort of art – there’s no map to try to do it and you’re not bound by any specific laws. It’s without shape. Your SEO strategy will be shaped and traced by you – you’re the artist.
When you think about SEO as an art, it changes everything.
An artist puts passion in his work and folks see that. It’s that specific passion that will attract people. Within the internet, it’s that specific passion that will separate your SEO efforts from the others.
Building only 1 SEO campaign can already be a frightening task. It’s all about researching and studying a design you wish (keyword research) then setting the inspiration (on-site optimization) and at the moment, you’re on to social networking and building backlinks (off-site optimization) – which can cause further research, studies, and promotion (analytics monitoring and conversion optimization).
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We have our tools
Just like painters have paintbrushes and their canvass, we’ve ours – a number of it free and a few aren’t. But the purpose is, we’ve to use tools to create our art better. SEO tools are comprised of keyword research tools, backlink analysis tools, traffic and trending analysis tools, social media virality and analytics tools, etc… after all, SEO might just be the work that has an almost limitless amount of tools available.
To treat yourself as an artist, I’m just here to inspire you. Inspire others together with your work. Whether or not SEO is studied and monitored by analytics and numbers, at the rear side of it, your art is at work. I do believe that the marketing artists of the web generation are SEO specialists.
This is one in all the most effective industries to be in at once – because all businesses are going surfing, search engine algorithms and features keep changing, information is widespread, money within the internet has been rolling and rolling, customers never run out, it’s a zero-sum-game… Need I say more?
