Designing Your Makeup Line Packaging

There are very few businesses on the market with the natural ability to create loyal, diehard clients in the beauty and makeup industry. Beauty items are a staple in bath cabinets; regardless of the gender, men and women are searching to achieve that natural glow or the great results that cosmetics can actually provide. Needless to say, many men and women are using products in the beauty and cosmetics field to better themselves.

This means if you have a makeup line business, the potential of your business is high. However, in addition, it also means you have to find a way to attract and maintain your customers. As the saying goes, “the first impression lasts” and the most ideal way to do this is through your choice of packaging.

Your packaging could be the first thing that you would like to show your customers. If your packaging captures their attention and shows what they are looking for, then you are sure to hit the sweet spot. Otherwise, your product could be gathering dust on the shelf instead. So what are the essential steps to take in order to have great packaging for your makeup and cosmetics line? Below is an outline on how to design great packaging for your line of business.

  • Define your target market
  • Plan your packaging
  • Pick your design elements such as the color, the type of font, and others
  • Put together the details you want to add in your packaging
  • Pick your type of packaging
  • Select a focus point for the layout
  • If you can’t design it, find the right designer to do the design for you
  • Now you can begin designing your brand packaging

For detailed information on how to go about designing a makeup and cosmetics packaging, 99designs can help you step by step. They have an easy to follow guide that anyone can follow. You see the beauty and cosmetics industry is a huge market. And while the market is huge, the competition is also high. For any business who wants to stand above the crowd, your packaging is the first that can entice customers and help them remember your brand.

Studies Prove the Importance of Emotional Connection to Creative Marketing Ideas

Marketing professors Kelly Herd of the University of Connecticut and Ravi Mehta of the University of Illinois recently conducted experiments that proved the importance of emotional connection to the effectiveness of creative marketing ideas.

According to Professor Herd, the study can be linked to a 2016 report published in the Business News Daily, which found 82% of company executives sharing the belief that there is a strong connection between business results and creativity. The view relates to the current marketing strategy of sourcing new ideas directly from consumers; by asking suggestions about products or services that they want the company to introduce as new product line.

Professor Herd cited how companies like Starbucks, Frito-Lay, LEGO and even the U.S. Army, base their innovation, as well as their research and development mostly on consumer recommendations. The view is that in a highly competitive marketplace, innovation and new products based on consumer recommendations, will enable manufacturers to survive and endure the competition.

Yet mental imagery depicting consumer emotion, used creatively in marketing new products is also of utmost importance. Through their research, marketing professors Kelly Herd and Ravi Mehta, provided new evidence demonstrating the importance of creativity influenced by mental imagery and its ability to affect consumer emotion. They then presented the results in a report entitled “Head vs. Heart: the Effect of Objective versus Feelings-Based Mental Imagery on New Product Creativity,” .

How the Study was Conducted

The objective of the experiments conducted was to show, how giving value to an end-user’s feeling can be a powerful tool in developing designs for new products deemed as solutions to problems found in the marketplace.

The research was founded on the premise that initially focusing on emotions or feelings based on the point of view of consumers creates cognitive flexibility among the designers. Cognitive flexibility is the ability to simultaneously consider matters in different perspectives. In having such an ability, product designers can “shift avenues of thought” when perceiving and processing information toward creativity.

Separate experiments were conducted in which participants were asked to design a kid’s toy, to select ingredients for a new cereal for children and to reinvent a grocery cart for the benefit of the elderly. Half of the groups of participants were instructed to imagine their respective target consumer’s feelings and emotions before starting out with the task. The other half was simply tasked to perform the assignment objectively, without considering consumer emotions or feelings.

Judges regarded as experts in the subject product, were simply asked to identify the most creative design based on their own expertise and knowledge of the subject. They had no knowledge of the objective and the emotion-based approaches that specific groups received as instructions. As the judging results demonstrated, creative product designs that took into consideration consumer-emotions, proved the importance of using product imagery created by way of cognitive flexibility.